How to use the internet to your advantage as Real Estate Practitioners in Nigeria

What is Internet

Internet is a global network of computers providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols, as defined on the web.

The Internet is a tremendous, undisputed force for economic growth and social change. Not only has it unleashed new forms of connectivity, but it has also provided an outlet for new forms of innovation, entrepreneurship and social good. The Internet has also proven a dynamic tool for stimulating economic growth in developing countries, with the World Bank reporting that a 10% increase in broadband correlates to a 1.38% increase in GDP growth.

Why use the internet?

The use of the internet in Nigeria is on the rise whereby all established businesses have online presence to enhance the delivery of their services and bridge communication lapses.

Taking for instance the following internet innovations:

  • Introduction of the CBN cashless policy
  • Internet banking whereby account holders can transfer money with the use of their internet enabled devices instead of queuing in banking halls.
  • Affiliate marketing, which involves Merchants that engage and reward individuals or organisations for marketing their products by generating traffic to their websites.
  • Online professional certificate courses.
  • Online news
  • Online markets for all sorts of products etc.

The internet and online tools are at our disposal to make transactions easier, more convenient, faster and at low costs.

As at 2013, the number of internet users in Nigeria was 62.4 million.


By July, 2014:

  • MTN had a total of 33,944,987 subscribers on its internet usage.
  • Globacom had a total of 15,354,094 subscribers on its internet usage.
  • Airtel had a total of 12,562,495 subscribers on its internet usage.
  • Etisalat had a total of 6,925,753 subscribers on its internet usage.
  • While Code Division Multiple Access (CDMA) operators (Multi-Links and Visafone) had a joint total of 156,011 Internet users on their networks

The total number of Nigerians accessing the internet via mobile communication networks, reported by the Nigerian Communications Commission (NCC), was 70,307,011.


internet devices

This number of internet users are growing by the day and practically all service providers use the internet as a medium of delivering their services.

social media

The Real Estate industry is fast evolving and has advanced from the stage of newspaper prints, Magazines and flyers to the use of Real time (online) Real Estate media such as property websites, blogs, social media platforms like facebook, twitter, google+, pinterest, linkedin, instagram etc and forums like nairaland.








devicesTherefore as marketers in this fast advancing age, you should take advantage of these internet tools to remain current and patronised


Online Real Estate

Online Real Estate in Nigeria dates back to 2008/2009 and major awareness started in 2010/2011 though it’s still presently in its preliminary stages. Therefore the need for our services is very critical especially with a large population and inadequate means of information about property locations and values.

What is is an online Real Estate Community of Real Estate Practitioners, Home Seekers, Investors, Property developers, Financial Investors, Solicitors, Property researchers etc.

We provide online real estate solutions to users in order to satisfy their Real Estate and Domestic needs


To make Nigerian Property Search and Research a satisfying experience to all stakeholders anywhere in the world.


To provide the Nigerian populace (Home seekers, Real Estate agents, Valuers, Surveyors, Investors, Property developers, Financial investors, Solicitors, Property researchers etc.) with optimized real estate online solutions that offer convenience, privacy, security, and above all networking/social interaction among community members, in order to satisfy their Real Estate needs.


  • Providing the Nigerian populace with real estate information & services with the aim of satisfying their real estate needs.
  • Providing an avenue where real estate stakeholders can relate and communicate on real estate matters.
  • Providing real estate analytical data.
  • Promoting credibility in real estate transactions.
  • Exposing defaulters (tenants, landlords, real estate agents) in real estate operations, amongst others.

Features on

  • User friendly website
  • Mobile friendly interface
  • Advanced search engine
  • Search filter
  • Property Statistics
  • Featured Properties
  • Google Map integration
  • Property request option
  • Free property listing
  • Agent profile page
  • Video integration
  • Social Media Integration
  • QR Code
  • Forum
  • Blog

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