Sat Dec 16, 2017, 4:30 pm
 7  96891
Showing 1 to 8 of 8 entries.

The Real Estate industry is fast evolving and has advanced from the stage of news paper prints, Magazines and flyers to the use of Real time (online) Real Estate tools such as property websites, blogs, social media like facebook, twitter, google+, pinterest, linkedin, instagram etc and forums like nairaland.

As at 2013, the number of internet users in Nigeria was 62.4 million.

(nigeriacommunicationsweek.com.ng)

By July, 2014:

    MTN had a total of 33,944,987 subscribers on its internet usage.
      Globacom had a total of 15,354,094 subscribers on its internet usage.
        Airtel had a total of 12,562,495 subscribers on its internet usage.
          Etisalat had a total of 6,925,753 subscribers on its internet usage.
            While Code Division Multiple Access (CDMA) operators (Multi-Links and Visafone) had a joint total of 156,011 Internet users on their networks

            The total number of Nigerians accessing the internet via mobile communication networks, reported by the Nigerian Communications Commission (NCC), was 70,307,011.

            (premiumtimesng.com)

            This number is growing by the day and practically all service providers use the internet as a medium of delivering their services.

            With just mobile devices, people can access information, all over the world, in the comfort of their homes or offices. The purchasing of printed materials have reduced over the years through the advent of the internet. This is why companies that publish printed materials, news, etc. have started using the internet, as an added medium, to reach out to their audience.

            Therefore as a Nigerian Real Estate Practitioner in this fast advancing age, you should take advantage of these internet tools to remain current and patronised.

            The aim for this topic is to educate Real Estate Practitioners and property seekers on how to use these internet tools to their advantage as well as share the challenges we are facing in the use of the internet amongst ourselves and render solutions accordingly.

            28
            Thu May 29, 2014, 8:18 pm

            Tutorial 1:

            Advantages of online Real Estate marketing

            1) It is cheaper using the internet and it's resources as a means of marketing your products and services.

            2) Your products and services are exposed to the whole world

            3) It is easier and with the advancement in the internet technology, transactions can be closed quicker due to the ease in the transfer of information.

            4) It reduces the unnecessary travel time, such that meetings can be held in separate offices and even different countries with the use of video calling applications.

            5) With the use of Google maps and GPS (Global Positioning System), satellite images as well as coordinates can be retrieved for verification purposes.

            6) Also Google maps aid in the location and direction of particular places not known to a Real Estate Practitioner, thereby saving time and resources.

            7) The use of the internet reduces the cost of communication especially when the parties involved are in different states or countries.

            8 ) You can transfer transaction files, forms and documents via the internet to ease and fasten the process of real estate transactions.

            9) Networking is a very important aspect of succeeding in the Real Estate industry and the internet makes it very easy and aids people in connecting with each other through the social media platforms.

            10) You can find relevant, educative and innovative Real Estate information and resource at ease via the internet to remain up to date and even ahead of your contemporaries.

            28
            Thu May 29, 2014, 8:18 pm

            Tutorial 2:

            Networking

            https://findnigeriaproperty.com/images/targetmarket.png

            For any business to strive one must be able to know who his/her potential clients, or otherwise target markets, are. In other to have a lead on this, one must be registered to numerous groups and memberships for networking.

            The internet has made it very easy to join such groups or memberships and majority of them are free. Groups and memberships such as facebook, linkedin, twitter, google+, nairaland etc where one can connect to so many potential clients.

            The trick in getting noticed despite the large number of subscribers is being active and consistent in your marketing strategy.

            Though you have one product but it means one thing to a particular client and means something else to another client.
            E.g. a piece of land may be to a client an opportunity to invest and recoup outright interest in the future or streams of income on a periodical basis, while to another, it may be an opportunity to own a home where he can dwell with his family. Therefore, one must study the market and know the variety of wants needed at particular times.

            For instance, one doesn't go to a medium class earner, introducing him or her, to buy a property in Ikoyi or go to a manager in an oil company, introducing him or her, to let a mini flat in Ajegunle. One must know the variety of potential clients and also the particular product that would interest them.

            Social networking sites give one the opportunity to know the variety of clients through the information about them and thereby delivering your marketing strategy effectively.

            28
            Thu May 29, 2014, 8:18 pm

            Let us elaborate on tutorial 1:

            1) It is cheaper using the internet and it's resources as a means of marketing your products and services:

            With the advent of social media platforms, Real Estate Practitioners have the opportunity to reach out to a wide range of property seeks especially at minimum cost, only with the use of an internet enabled device and time spent in promoting their services.

            As earlier stated, millions of people look for information via the internet and millions are on the net at the same time. Imagine being able to display a product or service people need; over a million individuals. At least 100,000 of them might go through your advert and probably 10 of them would be interested in proceeding. Even if you get a client who purchases one of your product, the revenue gotten from it can support you till another deal closes, depending on how you plan and manage your income and resources.

            Multi national businesses can't do without websites and local businesses are also seeing the advantage of it and are using it as a means of marketing their products.

            One thing you need to know is that you have to be persistent no matter what and your reward would surely come, which would surpass your sacrifice and cost.

            28
            Thu May 29, 2014, 8:18 pm

            2) Your products and services are exposed to the whole world

            As earlier said, with the number of people using the internet not just in Nigeria but also in other countries of the world.

            If your product/service is needed in country, especially if you have made an impression from your marketing strategy, you would surely be contacted by numerous clients, home and away, that are not just making enquiry but need your services.

            What an easy, fast and cheap way to be known.

            28
            Thu May 29, 2014, 8:18 pm

            3) It is easier and with the advancement in the internet technology, transactions can be closed quicker due to the ease in the transfer of information:

            We are in an era where the means of communication has advanced from the use of mobile phones to internet enabled devices. This has reduced cost drastically with respect to transactions such that the exchange of information can be done by emails or faxes. Also parties involved can simply use video calling in their different locations instead of having to travel from other places, states or even countries. As long as documents are verified by the appropriate authority, transactions which could take months can be closed within a day.

            28
            Thu May 29, 2014, 8:18 pm

            4) It reduces the unnecessary travel time, such that meetings can be held in separate offices and even different countries with the use of video calling applications.

            AS earlier stated, applications like yahoo messenger, skype e.t.c. are video calling applications which enable parties to engage in meeting instead of bearing the cost of travelling to another country as well as the time spent in travelling.

            Compare the cost of buying tickets and possibly hotel bills when one can have the same face to face meeting via video calling.

            We need to think smart especially when we have all these cost effective tools at our finger tips

            28
            Thu May 29, 2014, 8:18 pm

            5) With the use of Google maps and GPS (Global Positioning System), satellite images as well as coordinates can be retrieved for verification purposes.

            As a real Estate practitioner, locating properties is a prerequisite. With the aid of a Google maps and GPS, properties can be found easily, preventing time wastage and providing exact coordinates which can be used for Land Use purposes.

            6) Also Google maps aid in the location and direction of particular places not known to a Real Estate Practitioner, thereby saving time and resources.

            With the use of Google map, you don't only get a locational map on where the property is located but also get directions to it from the different routes that lead to the property. This saves a time, especially for Estate Surveyors and Valuers who carry out valuation jobs and need these locational maps when compiling their report.

            28
            Thu May 29, 2014, 8:18 pm
            Showing 1 to 8 of 8 entries.